Twitter? Foursquare? Linked In? With new media platforms appearing by the day, it seems, unravelling the mix can be a befuddling task.
Last month, lovely Islington Hubber Dana Gornitzki ran an illuminating session for us on getting the media mix right for your brand.
Covering areas from developing an action plan, to working out the best ways of encouraging online pick-up, Dana took us through the process drawing on her own experience of promoting The Parlour – an event for culture, etiquette and style magazine MIEN.
For those who missed out, Dana’s presentation can be viewed on Slideshare.