Hub member Rob Reason named one of London's most influential
14 November 2012 - Impact Hub

A big congratulations to Hub Islington member Rob Reason, who has been named one of Time Out London‘s 100 most influential British creatives, alongside filmmaker Danny Boyle, author Zadie Smith, and artist Grayson Perry.
Rob is the founder of HiddenCity, an interactive tour through some of London’s most interesting – and underexplored – neighbourhoods. Participants form small teams, relying on text message clues sent to their mobile phones to weave their way through quirky shops, stylish bars, and tucked away pubs. It’s a fun, innovative way to explore a new neighbourhood, or see a more familiar one from a different angle.

A former consultant with ten years’ experience in the corporate world, Rob dreamed up Hidden City when he wanted to organise a treasure hunt for a family event, and discovered that no one else was doing them. Since launching in August 2011, the business has partnered with EastPak, The Guardian, Time Out, the Science Museum, Museum of London and Southwark Council, and has expanded to include trails in Manchester, Brighton and York.

Rob ReasonThe next stop? Taking it global. “Our mission is to be the most exciting way to see the best cities in the world,” Rob says, and he’d love to set up trails in New York, Tokyo and Amsterdam.

He’s also always on the look-out for bright new writers, venues and brands to collaborate with, so if that’s you, feel free to get in touch. “We’re scouting for venues for the Christmas trail right now.”