Green Clicks
10 October 2013 - Impact Hub

Going paperless is the future orientation of many businesses. The advantages of shifting from paper to digital are striking: it increases the documents’ accessibility; it frees up valuable space in the office; and it is more environmentally conscious. As a true innovator, Impact HUB Islington leads the way in defining a new model for an environmentally sustainable co-working place.


The real challenge of going paperless lies into its effectiveness though. Being digital does not mean not having a negative impact on the environment. According to a study conducted by Harvard University physicists Alexander Wissner-Gross, an average website visit consumes about 20 milligrams of CO2 per second. If such quantity appears to be small, its relevance increases if we assume that an average blog gets 15,000 visits per month, with a resulting carbon dioxide emission of about 3,6kg (8lb).

How can we go paperless and green? “My blog is carbon neutral” by KaufDA proposes a simple but effective answer: one blog, one tree. Trees have incredible sinking capacities, taking in carbon dioxide and emitting oxygen. The United Nations Framework Convention on Climate Change (UNFCCC) calculates that one tree can absorb approximately 10kg (20lb) carbon dioxide emissions per year, meaning that one tree can offset one blog’s CO2 emissions for fifty years! After successfully carrying out several reforestation projects, KaufDA is currently involved with a planting action in Berlin-Friedrichshagen, Germany.

Impact HUB Islington has just joined this initiative and made a commitment toward sustainability. Will you also turn your clicks green?

Greta Rossi, Sustainability Member Host