How to Become a Social Media and E-Marketing Pro
Almost everyone is on Twitter. Most of us are on Facebook. Others like to Instagram pictures of their food and/or pin them on well…Pinterest. We’ve all used YouTube and LinkedIn – but what does it all mean and how can you use a variety of social media platforms to promote your business or social enterprise?
We’ve developed a toolkit which quickly covers getting you started in a professional context, explaining what the #ff or @ is and how not to stumble over etiquette whilst building your following.
This session is primarily about going beyond the basics and we’ll look at:
How to set and deliver realistic objectives
Which platforms are best and how to integrate them for maximum effect
Develop your own content strategy
Taking your tactics to another level with more advanced approaches including adverts and promotions
Uncovering some useful tools
As part of the session, we will invite participants to do their own Social Media Audit – to analyse where you are now as an organization and where you want to be.
Who should attend?
The course is designed for people who already run their organisations social media account but want some support to take their skills to another level or check that they are on the right track.
As well as using the toolkit to provide a structure for discussion, we hope that it will inspire a lively discussion as well as providing an interactive forum for sharing tips across the class.
About our speakers
Andrew Hadfield, Director and founder of Mavin Communications, has over twelve years experience working in the public and private sectors. He is involved with helping a number of startups and social enterprises to communicate effectively – equally at ease creating a strategy and campaign plan or delivering awesome press coverage or managing a social media account.
Day by day he can be found tweeting on a range of subjects across: social enterprises and startups, PR and marketing, architecture and beer. Most of this is for work but occasionally he also posts about Matilda (his daughter and love of his life) or Mavis (his partner’s house rabbit and scourge of his furniture).
See other Events